AI Citation Tracking
Track buyer prompts across every major AI engine, separate mentions from linked citations, benchmark competitors, and catch source changes before they become lost visibility.
AI Citation Tracker
240 prompts · 5 engines · weekly comparison
Citation rate
87
Citations
132
Mentions
38%
ChatGPT
46%
Perplexity
31%
Gemini
27%
Claude
Source change detected
7 prompts affectedA competitor comparison page replaced your integration guide in three high-intent answers.
1. Track real buyer prompts
Monitor natural-language discovery, comparison, evaluation, and purchase prompts across AI engines, then preserve each generated answer as evidence.
Buyer-prompt tracking
Current answers compared with last run
Best AI visibility platforms
ChatGPT · /ai-search-visibility
How to track AI citations
Perplexity · No owned source
Enterprise GEO software
Gemini · Competitor cited
AI SEO tools for agencies
Google AI · /use-cases/ai-seo
2. Separate mentions from citations
A brand mention shows narrative visibility. A linked citation shows source-level trust. Track both so your reports do not treat two very different outcomes as the same signal.
Answer evidence
“Which platforms track AI search visibility?”
“Teams evaluating AI search visibility can consider Indexly for prompt, citation, and traffic analysis.”
Mention detected
The answer names the brand, but does not attribute the claim to an owned page.
Citation detected
Opportunity: strengthen the owned feature page behind this claim so the next answer can cite the source, not only name the brand.
3. Benchmark citation share of voice
Measure how often your brand earns citations against named competitors across the same buyer questions, then trace each gap back to the source AI selected.
Citation share of voice
Category prompts · all tracked engines
Competitor gap
Competitor A owns 11 citations for comparison prompts. Eight come from two third-party list pages your brand does not appear on.
4. Turn citation signals into action
Citation tracking becomes useful when a movement tells content, SEO, reputation, or PR teams exactly what to investigate and improve.
Citation gap explorer
Move from category-level domains to the exact pages taking citations
Domain-level gaps
competitor-a.com
84 competitor citations · 12 gaps
industry-review.com
63 competitor citations · 9 gaps
reddit.com
51 competitor citations · 7 gaps
URL-level opportunities
/best-ai-visibility-tools
industry-review.com
/compare/ai-search-platforms
competitor-a.com
/guides/track-ai-citations
competitor-b.com
Find prompts where competitors earn linked sources and your domain is absent.
Restructure pages around direct answers, clear headings, evidence, and schema.
Flag outdated pricing, misattributed features, and unsupported brand claims.
See which editorial, review, community, and comparison pages shape answers.
Keep the response and source history behind every gain, loss, and replacement.
Track citation rate, cited-page coverage, position, and competitor share over time.
5. Monitor continuously
Run the same buyer questions on a schedule, preserve the evidence behind every data point, and compare new answers with the baseline your team already understands.
Replace isolated keywords with the questions buyers ask across the journey.
Collect answers, mentions, citations, source URLs, and positions on a schedule.
Compare answers and sources to see which page appeared, disappeared, or changed.
Route content, technical, PR, and reputation gaps to the right owner.
Brands that track AI visibility with Indexly never miss a mention — or a competitor gain.
Frequently asked questions
AI citation tracking monitors how answer engines mention a brand, recommend its products, and link to owned or third-party pages as sources. It records the prompt, answer, model, source URL, citation position, and change over time.
A mention means the answer names or discusses your brand. A citation means the answer attributes information to a specific linked source. Tracking both reveals whether you are present in the narrative and whether an engine trusts one of your pages as evidence.
Traditional rank tracking follows a page's position for a keyword on a results page. Citation tracking follows conversational buyer prompts and records whether your brand or domain appears inside generated answers, which sources support it, and how that changes by engine.
Use a consistent recurring schedule and increase frequency for important launches, reputation issues, or fast-moving categories. The key is running comparable prompts often enough to catch source replacements and citation losses while they are still actionable.
It can surface answers containing inaccurate, outdated, or unsupported claims and preserve the cited sources behind them. Your team can then correct owned content, strengthen clearer evidence, or address the third-party source influencing the answer.
Indexly tracks major answer engines including ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI experiences so marketers can compare mentions, linked citations, cited pages, and source changes across platforms.
Know which prompts mention you, which pages earn trust, who replaced you, and what your team should improve next.
Explore AI Citation Tracker