Launch from a blank brief
Provide your objective, audience, offer, budget and conversion event. Ads Agents assemble the campaign structure, messages and variants for review before launch.
Indexly Ads Agents
Turn every ad dollar into more qualified pipeline
Start a campaign from a blank brief or connect campaigns already running. Ads Agents help create, launch and optimize ChatGPT Ads and Meta Ads while tracking ROAS, conversions, CTR, CPA and lead quality.
Creating and optimizingChatGPT AdsMeta Ads
Ads optimization center
Campaign performance and lead quality in one view
ChatGPT Ads
Meta Ads
AI visibility platform — comparison intent
ChatGPT Ads · Lead Gen · Budget increased
Customer proof creative — CircleChess
Meta Ads · Retargeting · Creative winner
Marketing leaders — pain point variant
Meta Ads · Prospecting · Testing now
ROAS
Return on ad spend
Tracked by campaign and channel
CTR
Click-through rate
Compared across creative variants
CVR
Conversion rate
Connected to CPA and lead quality
One shared brand context keeps Ads Agents aligned with your positioning and growth goals.
ChatGPT Ads Agent
Reach buyers while they are actively exploring a solution
Build campaigns for conversational discovery using the questions, categories and commercial prompts that signal real intent, then optimize toward leads rather than impressions alone.
- Generate campaign structures from buyer prompts and visibility data
- Create message and landing-page variants grounded in your brand context
- Track conversions and qualified leads from ChatGPT Ads
- Shift spend toward prompts and creatives producing efficient pipeline
ChatGPT Ads
Live workspace
New campaign
Ready to reviewAI visibility software · comparison-intent buyers
Objective, audience, offer and conversion event configured
Creative set
3 variantsProblem-led, proof-led and comparison ad variants
Copy and landing-page message matched to each angle
Campaign creation from scratchFrom brief to launch
Meta Ads Agent
Generate demand and optimize it against real lead quality
Turn winning messages into Meta campaigns, create audience and creative variants, and continuously improve delivery using conversion and downstream lead signals.
- Generate campaign, ad-set and creative variants for Facebook and Instagram
- Test hooks, formats, offers and landing-page combinations automatically
- Optimize budgets using CPA, ROAS and qualified-lead feedback
- Compare channel performance in the same attribution view
Meta Ads
Live workspace
Existing campaign
OptimizeRetargeting · customer proof creative
ROAS and conversion rate reviewed against account goals
Creative test
TestingProspecting · pain-point hook variants
CTR, CPA and qualified conversions compared by variant
Existing campaigns optimized from live dataContinuous review
3. Measurement and optimization
Optimize existing ads with the metrics that explain performance
Bring active campaigns into one optimization view. Ads Agents watch delivery, engagement, conversion and revenue signals so teams can see what is working and what needs attention.
- Track spend, impressions, CPM, clicks, CPC and CTR
- Measure conversions, conversion rate, CPA and conversion value
- Compare ROAS by channel, campaign, audience and creative
- Use qualified-lead feedback instead of optimizing for form fills alone
Live signal feed
Illustrative workspaceChatGPT Ads · Lead Gen
ROASAI visibility platform — comparison intent
Budget increased
Meta Ads · Retargeting
CPACustomer proof creative — CircleChess
Creative winner
Meta Ads · Prospecting
CTR · CVRMarketing leaders — pain point variant
Testing now
How it works
From setup to measurable action
Give the agent the context and guardrails it needs, review its recommendations, and keep improving from real performance data.
- 1
Connect context
Agents learn your offer, audience, positioning, conversion events and lead-quality criteria.
- 2
Generate campaigns
Campaign structures, audiences, copy and creative variants are produced for each platform.
- 3
Launch with control
Review every campaign and choose approval thresholds before agents make live changes.
- 4
Optimize for pipeline
Budget and creative decisions improve continuously using CPA, ROAS and qualified-lead data.
Built for the full workflow
One workspace from signal to outcome
Create
- Campaign structure
- Audience inputs
- Ad and landing-page copy
Optimize
- Creative testing
- Budget recommendations
- Audience performance
Measure
- ROAS and revenue
- CTR and conversions
- CPA and lead quality
Measurement built in
See the metrics behind every optimization decision
Track delivery, engagement, conversion efficiency and revenue outcomes together—including impressions, CPM, CPC, CTR, conversions, conversion rate, CPA and ROAS.
ROAS
Return on ad spend
Tracked by campaign and channel
CTR
Click-through rate
Compared across creative variants
CVR
Conversion rate
Connected to CPA and lead quality
ChatGPT Ads · Lead GenAI visibility platform — comparison intentBudget increasedROAS
Meta Ads · RetargetingCustomer proof creative — CircleChessCreative winnerCPA
Meta Ads · ProspectingMarketing leaders — pain point variantTesting nowCTR · CVR
Built around real work
Two ways teams put Ads Agents to work
Improve campaigns already running
Connect existing campaigns to identify weak creatives, inefficient audiences and budget opportunities using the performance history already available.
One paid-growth workspace
Create, optimize and measure in one loop
Move from campaign brief to launch, then use live advertising and conversion data to guide the next creative, audience and budget decision.
What's inside
Built for teams that need more pipeline, not more busywork
Campaign generation
Turn a growth goal into complete campaign structures, messages, audiences and conversion paths.
Creative variation
Produce and test new hooks, copy, visuals and calls to action without restarting the workflow.
Budget optimization
Reallocate spend toward the campaigns, audiences and creatives delivering efficient growth.
ROAS and CPA analytics
Compare spend, conversion value, acquisition cost and return across every campaign and channel.
Full-funnel measurement
Track CTR, conversion rate, CPA, ROAS and qualified-lead feedback without separating creative metrics from business outcomes.
Start new campaigns or improve the ones already running
Create from a clear brief, connect existing campaigns, and track ROAS, CTR, conversions, CPA and lead quality in one optimization workflow.
FAQ
Questions teams ask before automating paid acquisition
Want to see the full workflow? Book a demo.
Related features
What are Ads Agents?
Ads Agents are AI agents inside Indexly that create, manage and optimize paid campaigns using your brand context and conversion data. They help teams move from campaign brief to qualified leads with less manual setup and analysis.
Which advertising platforms do Ads Agents support?
Ads Agents cover ChatGPT Ads and Meta Ads. Meta support includes Facebook and Instagram campaign workflows managed through the Meta advertising ecosystem.
Can Ads Agents create campaigns from scratch?
Yes. Give the agent your objective, audience, offer and landing page, and it can produce a campaign structure, targeting inputs, copy and creative variants for team review.
How do Ads Agents optimize ROAS and CPA?
Agents monitor spend, impressions, CPM, clicks, CPC, CTR, conversions, conversion rate, acquisition cost, conversion value, ROAS and lead quality. They identify weak variants and recommend where creative, audience or budget changes can improve efficiency.
Will Indexly make changes without approval?
You control the automation level. Teams can require approval for every launch and budget change, or allow agents to act within predefined limits once the workflow has been validated.
Can Indexly optimize for qualified leads instead of form fills?
Yes. Indexly can use downstream lead status and conversion value as feedback, helping Ads Agents distinguish qualified opportunities from low-intent submissions.
Launch faster and optimize every campaign for pipeline
Connect your brand and conversion data, then let Ads Agents create and improve ChatGPT Ads and Meta Ads while your team stays in control.
Shared agent context
Always on-brand
Your positioning
Your audience
Your growth goals