Catch content decay early, refresh it before it costs you
Detect → Refresh → Maintain advantage. Indexly spots stale stats, ranking drops, AI citation loss and competitor updates, refreshes the right pages automatically, and proves the recovery on rank, traffic and AI citations.
Pages refreshed
32
last 30 days
Decay flagged
47
▲ across 4 trigger types
Citation recovery
2.6×
vs pre-refresh
Avg Freshness
87
▲ 24 vs last month
3,000+ brands keeping content fresh on Indexly
1. Refresh triggers
Know what needs updating — before it drops
Content decay is silent. Indexly runs four trigger signals per page continuously — outdated stats, ranking drops, AI citation loss, and competitor updates — so you catch decay early and refresh proactively, not reactively.
- Detect outdated content — stats, examples, product info
- Spot ranking drops + traffic decay early
- Track AI visibility loss — pages no longer cited in answers
- Monitor competitor updates — they refreshed, you didn't
/blog/best-ai-visibility
Was cited 31× → 11× on Perplexity
Citation lossStale for 62dFreshness48/glossary/share-of-model
Stats from 2024 detected
Stale statsStale for 281dFreshness54/insights/aeo-readiness-feb-2026
Google rank #4 → #11 (last 14 days)
Rank dropStale for 38dFreshness62/blog/llms-txt-explained
ahrefs.com refreshed competing page 2d ago
Competitor updateStale for 24dFreshness71
2. AI-driven refresh
Automatically update what matters
One-click refresh. Indexly updates outdated sections with current data, adds new sections for emerging AI queries, refreshes internal links, and rewrites for evolving conversational and comparative phrasing AI engines now prefer. Voice, URL and structure preserved.
- Auto-update outdated sections (data, trends, references)
- Add new sections for emerging AI prompts
- Refresh internal links to your newest content
- Rewrite for conversational + comparative AI framing
/blog/best-ai-visibility
5 changes · voice + URL preserved
Update outdated stats
AI search adoption · 2024 → 2026 numbers
47%73%Add 'AI Mode answers' section
Emerging conversational query cluster
QueuedRefreshedRewrite for comparative phrasing
AI engines prefer 'X vs Y vs Z' framing
QueuedRefreshedRefresh 6 internal links
Pointed to newer glossary entries
QueuedRefreshedRefresh references
3 sources replaced with current research
QueuedRefreshed
3. Freshness impact
Turn freshness into a measurable growth signal
A baseline is captured pre-refresh. The impact view shows the diff at 7, 14 and 30 days post-refresh — Google rank, AI citation share per engine, organic traffic, AI referral traffic and Freshness Score — so freshness becomes proof, not a vibe.
- Before vs after on rank, traffic, citations and Freshness Score
- AI citation recovery — getting back into answers you'd lost
- Per-page update history with one-click rollback
- Freshness Score trend — protect long-term content health
Google rank
▲ 7 positionsBefore#11→After#4AI citation share
▲ 189%Before9%→After26%Organic traffic / week
▲ 125%Before412→After928Freshness Score
▲ 90%Before48→After91
What customers say
Trusted by SEO and AI visibility teams
“Refresh caught 14 of our top glossary pages losing AI citation share two weeks before traffic dropped. We rolled refresh on all of them — citations recovered to baseline in 11 days.”
Pim Broekstra
SEO Manager, Center Parcs
“The competitor-update trigger is genuinely new. We refreshed three pages within hours of ahrefs and semrush updating theirs — held our rank and our share of AI citations.”
Alessandro Di Vito
Managing Consultant, Elaboratum
Content Refresh Outcomes
How Content Refresh recovers rank and AI citations
Across 3,000+ brands running auto-refresh — measured 14 days after every page is updated.
+43
Freshness Score lift
average per page
2.6×
AI citation recovery
after 14 days
▲ 7.1
rank positions
Google · per page
12 days
earlier decay catch
vs manual audits
Built for global teams
Every language, every model, every CMS
150+ languages
All major AI engines
CMS & CDN integrations
- WordPress
- Webflow
- Ghost
What's inside
Designed for teams that protect long-term content health
Decay alerts
Get pinged the moment a page drops below your Freshness threshold, loses an AI citation, or a competitor refreshes their version.
Update history
Per-page audit log of every refresh — what changed, when, what moved. Roll back any refresh in one click.
Auto-resubmit to indexing
Republishes preserve URL and slug, then submit to Google Indexing API + Bing IndexNow so refreshed pages re-crawl in hours.
Catch decay early. Refresh automatically. Recover what you've lost.
Connect your CMS in 5 minutes. See your full decay queue, top-risk pages and one-click refresh tomorrow morning.
What is Indexly's Content Refresh?
Three layers — refresh triggers (detect decay before it drops your rankings or AI citations), AI-driven refresh (auto-update what matters), and freshness impact (prove the lift on rank, traffic and AI citations across ChatGPT, Claude, Gemini, Perplexity, Grok and AI Overviews).
What signals does Indexly use to detect content decay?
Four signals run continuously per page: outdated content (stats, examples, product info older than your freshness threshold), ranking drops (Google position slipping), AI visibility loss (no longer cited in AI answers), and competitor updates (a competing page just got refreshed).
What does AI-driven refresh actually change?
Outdated sections get current data, new sections are added for emerging AI queries, internal links refresh against your latest content, and the page is rewritten for evolving conversational and comparative phrasing that AI engines prefer. URL, slug, voice and structure are preserved.
Why do AI engines care about content freshness?
ChatGPT, Claude, Perplexity and AI Overviews preferentially cite recent, current sources. Pages with outdated stats get demoted in citation ranking even when their structure is solid. Refresh restores the freshness signal without losing the AEO/GEO patterns that earned the citation.
Will refresh break my existing rankings?
No. URLs, slugs, canonical tags and on-page link structure are never changed. The impact tracker confirms rank stability before and after every refresh, with rollback available per page.
How is the freshness lift measured?
Baseline captured pre-refresh — Google rank, AI citation share per engine, AI mention count, organic traffic, AI referral traffic, Freshness Score. Diff shown at 7, 14 and 30 days post-refresh.
Single page or bulk?
Both. One-click refresh on any page, or workspace policies that auto-refresh everything below a freshness threshold (e.g. Freshness Score < 60 or AI citation share dropped > 20%). Bulk runs respect rate limits.
Which CMS platforms are supported?
WordPress, Webflow and Ghost natively. Indexly republishes with the same URL and auto-submits to Google Indexing API + Bing IndexNow so refreshed pages re-crawl in hours.
Audit your first 10 decaying pages today
Five minutes to connect your CMS. See decay triggers, run one-click refresh and watch the rank, citation and traffic recovery 14 days later.
Pages refreshed
32
last 30 days
Decay flagged
47
▲ across 4 trigger types
Citation recovery
2.6×
vs pre-refresh
Avg Freshness
87
▲ 24 vs last month